Fractional Growth CMO

Your full-stack
growth engine —
without the
full-time hire.

I embed directly into your team and build the AI-powered marketing systems your competitors are already running. Outbound infrastructure, paid acquisition, CRM automation, and revenue ops — ready in 90 days.

15–20xEmail ROAS
4.5xGoogle Ads ROAS
161K+Pipeline Records Built
7-FigRevenue, Year 1
Who I Am

I don't run marketing.
I build the machine that runs it.

I'm an AI-native B2B growth marketer who builds complete marketing and lead generation engines from scratch — not just using AI tools, but architecting the automated systems behind them.

In my latest project, I built the entire growth infrastructure from zero to 7-figure revenue in Year 1: outbound email at scale (150 domains, 450 mailboxes), paid acquisition at 4.5x ROAS, CRM automation, competitor intelligence pipelines, and AI-powered workflows — without a single agency or contractor.

I now bring that same full-stack playbook to B2B companies that need a Fractional Growth CMO who shows up on Day 1 and builds — not plans.

"I don't just run marketing. I build the machine that runs it." — Jody Hilton · Fractional Growth CMO
What I Build

The full-stack growth engine.

Every engagement includes all of this — not a la carte. I build complete systems, not disconnected tactics.

📬

Cold Email Infrastructure

150+ sending domains, warmed mailboxes, SPF/DKIM/DMARC, rotating IPs, SpinTax variation system — outbound that actually delivers.

SmartLead · MailForge · Clay
🎯

AI Lead Generation

Clay-enriched target account lists, competitor intelligence scraping via Apify, signal-based targeting, AI-personalized copy at scale.

Clay · Apify · Apollo · LinkedIn
💸

Paid Acquisition

Google Ads, LinkedIn Ads, and Meta campaigns built for performance — conquest strategies, 3-event attribution, weekend bid optimization.

Google · LinkedIn · Meta · X Ads
⚙️

AI & Marketing Automation

n8n and Make.com workflows connecting your entire stack. Lead routing, re-engagement drips, out-of-office handling, AI content pipelines — all automated.

n8n · Make.com · OpenAI · Zapier
🗄️

CRM & Data Infrastructure

Salesforce or HubSpot built properly — pipeline stages, lead routing, deduplication logic, marketing-to-sales automation, and a central data source of truth.

Salesforce · HubSpot · Supabase
🔍

AI Search Visibility

SEO and content strategy optimized for both traditional search and AI surfaces — Perplexity, ChatGPT, Gemini, Claude. Authority, not just traffic.

SEO · Perplexity · ChatGPT · Claude

Built from zero.
No agencies. No contractors.

In my latest project, I led and built the entire marketing and automation infrastructure from the ground up — owning strategy, execution, and results across every channel.

15–20x
Email Channel ROAS

Built cold email infrastructure from zero — 150 sending domains, 450 mailboxes, rotating IP servers, SpinTax variation, and weekly pipeline scrapes. Disabled tracking pixels to avoid bulk-sender classification.

4.5x
Google Ads ROAS

Managed significant daily budget in a competitive niche with ~8 active competitors. Implemented conquest campaigns, 3-event conversion tracking, cross-device attribution, and weekend bid optimization.

161K+
Pipeline Records in Database

Architected Supabase as central source of truth — deduplication logic, automated data flows, email verification, and weekly scrape-to-sequence pipeline feeding all marketing channels.

Year 1
7-Figure Revenue Hit

Built the company's complete growth engine from zero — outbound, paid, CRM, automation, and reporting — achieving all-time record application volume with no agency support.

How It Works

Two phases.
One growth engine.

Phase 1 builds everything. Phase 2 runs, optimizes, and scales it — month to month, no lock-in.

Phase 1 · Months 1–3

Full-Stack Build

$6,000/mo

I audit your current marketing and build your entire growth engine from scratch — outbound infrastructure, paid campaigns, CRM, AI automation, lead gen pipelines, and reporting. By Day 90 everything is live, running, and generating pipeline. I show up on Day 1 ready to build.

Phase 2 · Month 4+

Manage & Scale

$4,000/mo

Ongoing management, optimization, and scaling of everything built in Phase 1. Campaign monitoring, A/B testing, list refreshes, automation maintenance, weekly reporting, and strategic adjustments as your pipeline grows. Month-to-month — no long-term contract.

Deliverables

What's included in Phase 1.

Outbound Lead Generation Engine

Core
  • Target account lists built and enriched using Clay + Apify — ICP accounts by vertical, title, and signal
  • Competitor intelligence gathering and audience extraction
  • Email infrastructure setup — domains, mailboxes, warm-up, full deliverability configuration
  • SmartLead campaign setup with SpinTax variation system
  • Full outbound sequences written and loaded — ready to send on Day 1

Paid Acquisition

Core
  • Google Ads campaigns — high-intent keyword clusters for your category
  • LinkedIn Ads — audience targeting, creative, and campaign structure
  • Conquest campaigns — bidding on competitor brand terms to intercept high-intent searchers
  • Attribution and conversion event setup with cross-device tracking

AI & Marketing Automation

Core
  • n8n workflow automation connecting your entire stack end-to-end
  • Lead intake and routing automation — zero manual data entry
  • Follow-up and re-engagement drip sequences
  • Out-of-office and reply handling automation
  • AI-assisted content and prospecting workflows

CRM & Data Infrastructure

Core
  • CRM audit, configuration, and pipeline setup (Salesforce or HubSpot)
  • Deduplication logic and data hygiene workflows
  • Marketing-to-sales handoff automation
  • Central database as source of truth — all channels connected

AI Search Visibility

Core
  • SEO strategy for your category and buyer search queries
  • Content optimized for AI search surfaces — Perplexity, ChatGPT, Gemini, Claude
  • Automated content pipeline positioning your brand as the authoritative voice
  • Thought leadership content strategy targeting your ICP

Reporting & Analytics

Included
  • Weekly performance reporting dashboard across all channels
  • ROAS tracking — email, paid, and pipeline
  • Lead volume and conversion tracking tied to revenue outcomes
  • Monthly strategy review call
Investment

Fractional vs. full-time.
The math is clear.

Option Year 1 Cost Ramp Time Outcome
Full-time Growth Marketing Manager (CA) $120,000–$156,000+ 30–90 days One person, one skillset
Growth Marketing Agency $120,000–$180,000+ 30–60 days Junior staff, high markup
Fractional Growth CMO (Jody Hilton) $54,000/yr Day 1 Full-stack engine, senior execution

Compared to a full-time hire, you get a complete growth engine built and running — not a ramp period, not a job description, not a plan. Everything is live and generating pipeline within 90 days.

Save $66K–$102K+
The Tech Stack

Tools I build with.

n8n Clay Make.com Zapier SmartLead Instantly Apollo Apify MailForge HubSpot Salesforce Supabase OpenAI Google Ads LinkedIn Ads Meta Ads X Ads Klaviyo Python Perplexity Claude Gemini
Terms

Simple. Flexible. No surprises.

Contract Length

Month-to-month after Phase 1. No long-term lock-in. 30 days written notice to pause or cancel.

Availability

Dedicated to your account. 15–20 hrs/week during build. 10–15 hrs/week ongoing retainer.

Ad Spend

All paid media budgets billed directly to you — not marked up. What you see is what you spend.

Payment

Monthly invoice on the 1st of each month. Phase 1 billed at $6,000/mo for 3 months.

Communication

Weekly Slack or email updates. Monthly strategy call included. I flag issues before you ask.

Start Date

I show up on Day 1 ready to build. No 60-day onboarding. Audit in Week 1, building in Week 2.

Ready?

Let's build your
growth engine.

Schedule a 30-minute call — I'll show you live exactly what I'd build for your company. No pitch deck. No slides. Just the actual system, running in real time.

Schedule a Live Demo → jody@suretechstaffing.com